Buyers of Holiday Homes in Tuscany

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Reasons that buyers purchase second homes in Tuscany: 38% Holiday Home 32% Future Retirement Home 12% Purely as an Investment 18% Mixture of all three
The target market can be described as: Age- 40’s to 60’s Market Segment- Primarily A & AB Nationality- Primarily Italian, British, German, Dutch and Scandinavian

Would ideally want to use the property 4 to 6 weeks a year and enjoy a ‘lifestyle holiday.
In terms of capital appreciation, they would expect a reasonable increase in value over a 10 to 12 year period, which is the average time that the property would be owned

Poggio Alle Croci