- A classic tourist destination which attracts affluent visitors from Northern Europe and North America.
- An excellent climate with an extended tourist season
- A dynamic local tourism industry that is expected to grow to ¢30 billion by 2016.
- Numerous research, design, media, manufacturing and craft-based businesses that generate business travel.
- Hotel occupancy rates for the luxury segment are constant. They range between 61 and 64% throughout the year
- Average room rates are amongst the highest in Europe.
- High sustained demand for residential property regardless of the economic environment.
- Friendly local population that welcomes foreign residents.
- Very competitive Euro mortgage interest rates.
- A region of Italy well-served by transport links.
- According to UNESCO, the region of Tuscany possesses more artistic treasures than the whole of Spain, which is the second country in the world for cultural heritage.
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